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How to Sell Your Home in a Way That Works For You

06/20/23  |  McKinley Navaroli

Determine your goals and find a local real estate agent to ensure a successful sale.

Palm Beach Gardens, Florida, lies just north of West Palm Beach, near Jupiter and Juno Beach. This coastal town has an upscale atmosphere and popular beaches with fun activities, such as boating, jet skiing, paddle boarding, and surfing. Palm Beach Gardens features elegant neighborhoods with high-end homes, pristine parks, and excellent schools. Residents can dive into various recreational opportunities, like golf, tennis, and pickleball. With incredible amenities, a thriving real estate market, and a beautiful shoreline, it’s no surprise why so many buyers are interested in calling Palm Beach Gardens home, and so many sellers are eager to enter the market and get a return on their investment.

However, selling your Palm Beach Gardens real estate can be an intricate and emotional process, with many decisions to make along the way. Fortunately, there is not one “correct” way to go about selling. Every homeowner has different goals, priorities, and timelines, and the selling process should be tailored to meet their unique needs. Whether you need a quick and easy sale or are willing to put in some extra time and effort to get the best price for your property, there are several home-selling strategies that can work for you.

Determine your selling goals

When determining the best way to sell your home, it is essential to set and evaluate any goals you may have. When selling your home, you should ask yourself these questions:
  • What do I want most out of this transaction? To sell quickly or receive high offers?
  • What is my selling and moving timeline?
  • Have I already purchased another home?
  • Am I willing to improve my home for a higher asking price?
  • Do I want to be heavily involved in the process or enlist professionals?
Defining your priorities will help you decide on a selling strategy. For example, if your main goal is to sell as quickly as possible, you should skip preparation details, price your home competitively with the help of your agent, and start negotiations with any offers that initially come in. If you want to ensure your house for sale in Palm Beach Gardens is desirable and receives over-asking offers, you should work with a staging service, complete upgrades, and team up with an expert realtor. As you define your goals, you will determine which strategies help or inhibit your selling goals, ensuring you ultimately feel confident in your choice.

Get an appraisal

You’ll want to get an appraisal when selling your home. A home appraisal assesses your home’s value based on considerations like location, market conditions, nearby comparables, size, and features. After thoroughly assessing these factors, an appraiser will suggest an appropriate price for your home.

Obtaining an appraisal is an important step for numerous reasons. Many homeowners are emotionally connected to their homes, which can cloud their judgment and cause them to overprice.  A seller may also think their home is functional, updated, and worth more than other homes in the area when in reality, it could use new paint, new fixtures, and a renovated kitchen to attract a higher list price.

How your home value impacts your selling goals

The value of your home impacts many things, from your asking price to your marketing strategy. If your goal is to sell quickly, pricing your home competitively based on its value will help attract buyers and generate interest. On the other hand, if your priority is to receive high offers, investing in upgrades, ensuring your home’s curb appeal is at its best, and hiring a professional stager to help showcase your home’s best features can help you achieve that goal.

Identify home preparations

You should prepare your home before listing if you want to meet your target selling goals. Even if you don’t want to invest more in your home with staging or upgrades, you can easily clean your home and remove personal belongings and clutter. This will make the rooms in your home appear more spacious and clean.


Simple upgrades and cosmetic fixes like new paint, updated lighting fixtures, or flooring can make your home feel modern and inviting. However, investing in more extensive renovations like remodels or additions can add significant value to your home. When sprucing up your property and making changes, don’t forget the exterior. Things like a well-landscaped yard, clean siding, and a welcoming entryway are the first details buyers will notice, and these features can significantly impact their first impression of your home. As you debate over critical renovations, be sure to weigh the cost against the potential return on investment to ensure you don’t lose money.


You should consider staging your home if you want to increase buyer interest. Ultimately, buyers viewing your home want to envision themselves living there, and 85% of buyers’ agents said that staged homes helped them do so. Staging a home involves showcasing its best features, whether it be an open floor plan, large bay windows, or a modern fireplace. A simple rearrangement of existing furniture can help a living space flow better, creating the illusion of more space. On the other hand, bringing in rental furniture can create a more cohesive look to a space.

Ways to list your home

Once your home is ready for potential buyers, it’s time to decide how to list your property. While you can choose to list as for sale by owner, most sellers work with a broker or real estate agent. For sale by owner (FSBO) can be a complex and time-consuming endeavor, and you would be responsible for every aspect of the sale, including marketing, negotiations, and paperwork.

The benefits of working with an agent vs. for sale by owner

If you are unsure about the right way to sell your home, you may be contemplating various listing options. While both working with an agent and choosing to list your home as FSBO each have their advantages and disadvantages, it’s recommended to hire a real estate agent. An agent will provide expertise and support you throughout the selling process, from pricing your home and creating a marketing plan that reaches buyers to negotiating offers on your behalf. While selling your home yourself may save money on agent commission fees, it can also mean more work, stress, and the potential for your home to sit on the market longer than necessary.

Find a Palm Beach Gardens real estate agent

Are you interested in selling your Palm Beach Gardens home? McKinley Navaroli is a Palm Beach Gardens real estate agent committed to client satisfaction and staying up-to-date on the latest market data and real estate practices. McKinley exceeds expectations by using the latest resources and technology to help clients buy and sell homes. Contact him today to get started!